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European Lingerie & Custom Fitting
Alla Prima is Yolaida Durán's flagship lingerie shop. Since 1998, she has specialized in only the finest European lingerie.
Like a fine pair of shoes, lingerie deserves to be fitted appropriately to one's body. Alla Prima will allow you to walk out the door, if they do not believe they have your ideal fit in stock.
Yolaida has built up a base of clients for life because of this policy. Women come from all over the Bay Area to indulge in both the finest lingerie, as well as the finest swim wear.
She also has a charming boutique on Hayes Street, if you are ever in the Hayes Valley / Civic Center district.
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Tue-Sat 11pm-7pm
Sunday Noon-5pm
Closed Monday
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Alla Prima Fine Lingerie - on Grant
1420 Grant Avenue
(Cross Street: Green Street)
San Francisco, CA 94133
415.397.4077
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Accessories
Gifts
Lingerie
Women's Attire
Belgian
Eclectic International
English
European
French
Italian
Most Rugged Elegant Establishment
Romantic
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