Samuel Leshnick is an accomplished illustrator, designer, and painter with a solid intellectual foundation in ethics and political philosophy; his wealth of skills has enabled him to develop a reputation in a wide array of disciplines: art direction; advertising concepting and story boarding; integrated marketing; copy writing; book and identity design; and illustration.

Years ago, while pursuing a graduate degree in ethics at the University of Chicago, Samuel decided to pursue the arts instead at the Art Center Academy in Pasadena, California. He recalls, "I still cared about the issues of right and wrong, truth, and justice but I wanted to investigate them differently. I wanted to know why a certain pencil line can feel right when drawing an eyelash but feel wrong when drawing an ankle, why allegories feel timeless, why an ugly shoe can make a beautiful painting." As evidenced in the corporate identity and web design work he did for Rugged Elegance, LLC and others, Samuel celebrates drawing and design details which ultimately resonate with the viewer.

This "resonance" marks the difference between science and art.

Samuel believes that artisans are similar to scientists because both are set the task of articulating significant aspects of our world by organizing natural elements, guiding principles, and laws that can be measured, but that artisans differ in that they must ultimately yield to a sense of what is right, a sense of what is true when evaluating their work. This sense, he believes, is something that all people can nurture by observing their world instead of glancing at it, slowing down to understand as many aspects of something as mundane as an abandoned feather.